Face-to-face time with the physician is becoming increasingly difficult and expensive. The Physician Partnership Program 2.0™ (PPP) teaches sales representatives to get a better return on investment from their selling efforts. In addition to deriving more value from the complete sales call process, representatives will better utilize resources and strategically move the physician through the process of adoption, from non-user to advocate, via new micromarketing and targeting techniques. PPP 2.0 also teaches participants to better leverage value-added services and follow-up into additional sales.

NEW: PPP 2.0 introduces new tools and concepts in digital interaction, principles of EQ (emotional intelligence), brand life cycle management, and shared decision making techniques to help doctors and other healthcare professionals engage more effectively with patients.

Learning Objectives

1-Understand the psychology behind each customer’s choice of products and services

2-Set sales objectives based on where the customer is in the product adoption process and his or her potential to use the product

3-Develop the micromarketing and consultative skills required to achieve these sales objectives by maintaining an individualized approach to the customer

Who Should Attend

This program is suitable for all healthcare industry sales personnel who want to be effective at patient-centered and consultative selling