INNOVARA MARKETING ASSESSMENT (IMA)
The Innovara Marketing Assessment ™ (IMA) is an online survey that enables a company to benchmark the capabilities of its marketing team against industry standards. The resulting analysis identifies and prioritizes the marketing team’s development needs and makes concrete recommendations for formal training, on-the-job learning and coaching, and self-development
Never before has it been so important to work with these leaders, nor so sensitive. EMTL addresses how best to work with and leverage professional relationships with medical thought leaders, while at the same time ensuring that both these leaders and the company’s integrity are never put at risk.
Fast-paced, hands-on sessions will guide participants through planning/ preparing for the engagement continuum, communicating in face-to-face discussions, asking insightful questions, building trust, working with advisors, conducting surveys, and more. Each session uses a variety of examples, MTL profiles, and various team activities. After the workshop, participants will return to work with practical tools and links to other resources, as well as develop their personal action plan to start using the skills immediately with their MTLs.