Studies have shown that the first 30 to 90 days on the job set the expectations for achievement and behavior for the rest of a person’s career. Right Start™ is an on-the-job orientation program that  walks a new marketer through the job right from Day One. Right Start teaches the tools, processes and tasks required of the best product managers, the right way, right from the start.

Right Start teaches new health care marketers best practices throughout their self-paced program. Modules carefully progress learning, from simple to increasingly complex tasks, including: understanding data and conducting market research; developing marketing plans; presenting to the sales force and management; producing sales and direct marketing materials and campaigns; directing agencies; organizing basic marketing activities; and much more. Most importantly, the new product manager or marketing associate immediately applies each new learning to his/her own products.  So Right Start is not just an on-the-job learning program – it IS the job

Learning objectives

Studies have shown that the first 30 to 90 days on the job set the expectations for achievement and behavior for the rest of a person’s career. Right Start™ is an on-the-job orientation program that  walks a new marketer through the job right from Day One. Right Start teaches the tools, processes and tasks required of the best product managers, the right way, right from the start.

Right Start teaches new health care marketers best practices throughout their self-paced program. Modules carefully progress learning, from simple to increasingly complex tasks, including: understanding data and conducting market research; developing marketing plans; presenting to the sales force and management; producing sales and direct marketing materials and campaigns; directing agencies; organizing basic marketing activities; and much more. Most importantly, the new product manager or marketing associate immediately applies each new learning to his/her own products.  So Right Start is not just an on-the-job learning program – it IS the job

Who should attend

All new product or brand managers, marketing associates, or assistant product managers; those being developed for future moves into marketing positions. An assessment tool is available to determine if more experienced marketers will benefit from completing any portion of Right Start.