The brand planning process and resulting plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© (MPIA) is a fast-paced program designed to give those actively involved in marketing ethical products an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan.

Introduction to concepts of modelling patients’ and other key stakeholders’ pain points and touchpoints, access strategies in a value-based world, data analytics, and health information technologies (HIT) provide further learning for a high-quality foundation in marketing that helps participants develop the depth of analysis and insights and produce the level of marketing professionalism needed for effective brand plans.

Learning Objectives

1-Gain a solid foundation in the most up-to-date, patient-centered healthcare industry marketing/commercial planning

2-Learn and apply a disciplined approach to branding and the marketing plan process to gain greater insights into customers, competition and key brands

3-Become much more analytical and strategic in understanding markets, customers, competition and your brand/company so as to develop more strategic perspectives for the brand and markets

4-Learn to develop go-to-market brand strategies & strategic imperatives

5- Appreciate and foster the partnership with the sales team and other functions in planning and executing brand plans

Who Should Attend

All marketing and product managers and other brand team members.