Marketing for Sales Managers™ (MSM) focuses on transforming sales managers to become insightful business leaders. Managers will learn to lead reps with a strong customer focus in a changing environment.

This training program is specifically designed for sales managers who want to understand marketing fundamentals such as market knowledge and analysis, customer focus and insights, competitive differentiation, strategic and tactical alignment, and marketing and sales communication. Through an intensive and practical workshop, the participants will be able to develop more strategic view of their brands and markets, rather than focusing only on sales figures.

This multi-dimensional approach will encourage sales managers to think differently in regards to current business, sales-oriented concepts, and also help to derive competitive insights that lead high-performance team results successfully and consistently.

Learning Objectives

1-Learn which challenges and market situations create unique opportunities

2-Understand marketing fundamentals and identify improvement areas for your skills

3-Ask more strategic and insightful questions, resulting in highly-differentiating business plans

4-Lead your reps to improve access to HCPs with multichannel marketing

5-Understand metrics to track business progress and success

Who Should Attend

Sales managers, and medical reps who will be promoted to sales manager in the near future