Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses – the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand.

Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers.

Learning Objectives

1-Enhance your skills in deriving insights from market trends, customer and patient needs, and how your competitors are engaging customers

2-Learn to ask critical what-if questions to guide the forward view of the brand

3-Synthesize the insights into clear pointers to guide your strategic response

4-Sharpen your skills in developing a robust strategic architecture to support your brands marketing

Who Should attend

Brand managers, group product managers, marketing managers