Life sciences industries, from pharmaceutical to devices, from diagnostics to healthcare services and systems, are undergoing
1-Learn from best practice examples in digital marketing that may be applied to their own multichannel marketing challenges and opportunities in the short and longer terms
2-Use digital marketing strategically to improve customer communications and impact, both upstream and downstream
3-Implement effective digital marketing programs and projects, as well as plan forward to be able to sustain the effort and resources required to manage a digital marketing effort
4-Measure and demonstrate results and benefits of digital marketing to the company and to customers, as well as to disease management and health outcomes
5-Implement digital marketing initiatives as a vital part of the marketing plan and multichannel marketing initiatives, upon return to the job
Who should attend
Multichannel marketers, marketing managers, product/brand managers, and other personnel involved directly or indirectly in digital marketing, multichannel marketing, and related strategic innovation initiatives (e.g. digital medicine).