
Customer Focused Marketing™ is a three-day program that results in a paradigm shift from being product-marketing focused
Learning Objectives
1-Show marketers how to become significantly more customer-focused, benefitting the complete franchise or product portfolio
2-Show marketers how to develop company-to-customer relationships that have major leverage across the total business
3-Provide a common foundation in customer-oriented terminology, tools
4-Return to the workplace and be able to immediately apply what they have learned on the job, and help ensure sufficient follow-up support by top management
Who should attend
All levels and functions, but should