Competitive Selling™ instills competitive passion in your sales force. No more “polite” selling, no more referring to competition in general terms. Through the unique Innovara Competitive APPLES© process, participants learn to anticipate competition, to preempt it, to prevent its success and to lead the market. Then, through 12 rounds of competitive selling simulations and exercises, representatives learn to sell not only against specific competitors, but to become highly competitive as a part of their very nature.

Learning Objectives

1-Instill competitive passion in each sales representative

2-Provide techniques to sell against specific competitors

3-Become proactive in selling competitively in everyday situations

4-Be competitive in selling in special situations and any time, such as at congresses, medical events, social situations, or other special activities

Who Should Attend

All sales personnel, including all sales representatives and managers; also those involved in selling activities and service support (product managers, medical liaisons, events managers, sales service personnel and others).