Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses – the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand.

Advancing Marketing Practice™ (AMP) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers.

Learning Objectives

1- Enhance your skills in deriving insights from market trends, customer and patient needs, and how your competitors are engaging customers

2- Learn to ask critical what-if questions to guide the forward view of the brand

3- Synthesize the insights into clear pointers to guide your strategic response

4- Sharpen your skills in developing a robust strategic architecture to support your brands marketing